An advertisement you can't refuse.

Semiotics gives us an insight into the inner workings of the brain of the advertisers, the audience, and even the advertisement itself.

SIGN: There are two signs in this advertisement, the coke tap, and the pepsi can. The pepsi can is the sign of the fresh taste that is preferable to coke, atleast as represented in this particular advertisement.

SIGNIFIER: The signifier in this advertisement is the little girl. She starts off innocent and simply asks for a Pepsi. Upon receiving the wrong beverage she quickly changes and adopts the voice of an Italian mobster. The point of this is to really drive home the fact that Pepsi is supposedly better than coke, and if you don't agree you have to deal with the "Godfather."

SIGNIFIED:  The signified is the concept that is reinforced/represented by the signifier, in this case, Pepsi cola is better than coke, appealing to all ages and walks of life.